You’re enjoying a much-needed vacation in sunny Palm Springs. You've decided to spend the afternoon at the pool, soaking in the sun and enjoying tropical drinks from the poolside bar.
You want to capture the moment, so you hand your phone over to a friend to snap the perfect vacation photo. You add a filter, come up with a clever caption, and upload the pic to your Instagram feed. #OutOfOffice
For destinations, these posts are more than just great exposure. They’re user-generated content (UGC) that can be repurposed into compelling marketing collateral, saving them countless hours - and dollars - creating branded content via editorial shoots.
With its bright colors and stunning scenery, Palm Springs is a mecca for Instagrammers. Each day, dozens of high-quality UGC photos are uploaded to social media as visitors share their experience with their friends and followers. For the team at Visit Greater Palm Springs, the challenge was not only getting ahold of those photos, but gaining the rights to use them in their marketing efforts.
Read the case study to learn how the team at the Visit Greater Palm Springs worked with Simpleview and Stackla to gain the rights to 300+ UGC photos and increase the average session duration on their website by more than 200 percent.