Simpleview and EventBooking Expand Partnership with VenueOps
Explore St. Louis Selects Simpleview CRM & VenueOps for Destination and Venue Management 

TUCSON, Ariz (November 2020) — Simpleview, the global destination marketing industry’s leading provider of CRM and CMS, has enhanced their partnership with EventBooking, a cloud-based venue software company, to provide a complete and fully integrated destination and venue management platform solution to Explore St. Louis.

Following a lengthy and thorough evaluation, the team at Explore St. Louis has selected VenueOps, the latest venue management software from EventBooking and Simpleview CRM, to manage their meeting and event sales, as well as their needs in venue management, email marketing, consumer marketing and more. 

“Now, while we are experiencing a world-wide slowdown in conventions, meetings and events brought on by the pandemic, is the perfect time for a long overdue update to our systems management,” said Kitty Ratcliffe, President, Explore St. Louis. “We see this crisis as an opportunity in a way, as it has provided time to address operational inefficiencies related to aging software systems, which needed to be remedied to ensure the future continued success of St. Louis as a premier meetings and events destination.”

The organization was seeking a solution that paired flexibility with functionality, and after extensive research they identified both Simpleview and EventBooking as strategic partners who were best suited to help them achieve their CRM and venue operations goals. 

“We’ve forged a great relationship with the EventBooking team over the last 3 years, and we are excited about the opportunity that this undertaking with Explore St. Louis will give us to enhance and strengthen that partnership and integration between our two systems,” said Greg Evans, Chief Revenue Officer at Simpleview. “Any destination management organization that is tasked with managing one or more venues, or is closely partnered with their center or venues, needs their software for both their CVB functions as well as venue operations and management to talk to each other. As such, through this innovative integrated solution, destinations and venues will be able to achieve a new level of operational effectiveness as we pioneer a better way forward for St. Louis and the industry.” 

Steve Mackenzie, President of EventBooking, echoed Evan’s sentiments: “We’re super excited that Explore St. Louis has elected to replace their legacy system with the combined power of VenueOps and Simpleview. Both our companies are firm believers in the integrated ‘best-of-breed’ concept being the future for the industry, and Explore St Louis definitely sees the value in this approach too. As a company we are excited to work with the Simpleview team and the open architecture their CRM provides.”


About Simpleview
Simpleview is the worldwide leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 350+ staff and works with 900+ travel, tourism and convention marketing customers on six continents, from towns of less than 30,000 to world capitals, including Los Angeles, New York and 14 more of the top 20 U.S. meetings destinations, Dubai, East Sweden, Guadalajara, Melbourne, Prague, Reykjavik, and the countries of Malaysia, Norway and Scotland. For more information about Simpleview, visit

About EventBooking
EventBooking is a Software as a Service (SaaS) company that specializes in online booking and venue management for arenas, stadiums, convention centers, and performing arts centers. EventBooking takes pride in their clients, who oversee the many moving parts that make a concert, conference, or sporting event possible. EventBooking retains a 99% customer satisfaction rating, based on regular polls of their client base. For more information about EventBooking, visit


Photo by Christina Morillo on Pexels