TUCSON, Ariz. (December 22, 2015) Simpleview, the world's leading provider of sales and marketing solutions for destination marketing organizations, recently completed implementation of its CRM platform for the Dubai Department of Tourism and Commerce Marketing. The launch marked the tenth destination to join Simpleview's international customer roster in 2015.

"Accounting for the city's more than 30 Overseas Sales offices around the globe required special attention to detail," recalled CRM analyst Aaron Pickering, who joined project manager Monica Valdenegro for 16 days in Dubai during the implementation.

Developers also customized Simpleview CRM to accommodate the Department's uncommon event registration protocols. Despite these unique needs, the implementation was completed quickly, thanks in part to highly effective internal workflows that reflected Dubai's strikingly progressive approach to sales and marketing overall, Pickering said.

Read Aaron's blog post on working in Dubai >>

One of Ten New International Clients

Ten destinations outside the United States began working with Simpleview in 2015, bringing the company's total international client base to 39 as of November 30:

  • Adelaide, Australia
  • Dubai, United Arab Emirates
  • Guadalajara, México
  • Macau, China
  • Quebec City, Canada
  • Regina, Canada
  • Sarawak, Malaysia
  • Southwestern Ontario, Canada
  • St. John's, Canada
  • St. Lucia (sovereign state)

"Dubai is one of the most dynamic and fastest evolving cities in the world when it comes to travel and technology, so it's truly a compliment that the Department of Tourism and Commerce selected us for a project of this importance," said Simpleview president Rich Reasons. "We're honored by their trust and by the confidence that the international community has shown us as we continue to build new relationships around the world."

About Simpleview

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 185+ staff and works with more than 380 customers in North America and around the world.

Cara Frank, VP of Marketing at Simpleview