Move strengthens integration with many of the top destination marketing tools
TUCSON, Ariz. (July 24, 2019) – Destination Travel Network (DTN), travel and tourism’s premier sponsored digital content network that partners exclusively with more than 170 destination marketing organizations (DMOs), announces today the addition of Google Ad Manager to its industry-leading tech stack. The move further elevates DTN’s unmatched technical capabilities in the ad tech and DMO space, while empowering DMOs to monetize their websites by delivering cutting-edge paid content solutions to local businesses.
“Integration is at the heart of the unparalleled tech stack we’ve built these past 18 months,” notes Tyler Bailey, director of DTN at Simpleview. “Whether it’s billing, ad serving or lead management, our DTN platform delivers on a plethora of paid digital content packages and seamlessly synchs with a DMO’s CRM and the expansive set of tools it possesses.”
An in-depth look under the hood reveals DMO publishers and their members and partners are well cared for:
Widespread Synchronization
The DTN platform connects to and pulls data from myriad best-in-breed tools, including:
- Google Ad Manager, Google’s online advertisement service
- Zuora, a leading cloud-based subscription management service
- Sertifi, a contract management solution
- Five9, a fully integrated phone system
- Simpleview CRM, destination marketing’s leading customer relationship management platform
24/7 Performance Reporting
With DTN’s fully automated order-to-revenue platform, publishers and advertisers enjoy individual access to real-time revenue and performance reports, thereby eliminating the need to physically manage spreadsheets. DMOs also have access and centralized control to partner activity, while advertisers can quickly and conveniently self-service their ad sales efforts via DTN Express.
Stellar Customer Service
The experts at DTN go beyond the tools and technology to provide a turnkey experience for DMOs and stakeholders, delivering sponsored content that gets results for local business while preserving the visual identity and content integrity of the DMO. This includes:
- A sales and marketing team that engages and educates stakeholders
- A dedicated support team that provides creative services and campaign consultation
- Full-service accounting and collections for easy non-dues revenue generation
DMOs and advertisers interested in learning more about DTN’s impressive publishing platform and expansive paid digital content development and implementation are encouraged to visit DTN’s Advertiser Insights blog and contact Paul Franke, director of business development at Simpleview, at (520) 575-1151.
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About Destination Travel Network
Destination Travel Network is the premier sponsored digital content network partnering exclusively with destination marketing organizations (DMOs). The division of Simpleview offers world-class campaign management technology and digital content packages and programs that are flexible and powerful, allowing DMOs to generate between $10,000 and $100,000 a year. Learn more at www.destinationtravelnetwork.com.
About Simpleview
Simpleview is the worldwide leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). The company employs 325+ staff and works with 900+ travel, tourism and convention marketing customers on six continents, from towns of less than 30,000 to world capitals, including Los Angeles, New York and 14 more of the top 20 U.S. meetings destinations, Dubai, East Sweden, Guadalajara, Melbourne, Prague, Reykjavik, South Africa and the countries of Malaysia, Norway and Scotland. For more information about Simpleview, visit www.simpleviewinc.com.
