JackRabbit Systems, Inc., is pleased to announce a partnership with the Dodge City Convention & Visitors Bureau! Online visitors to www.VisitDodgeCity.org will now use the Book › Direct Search Engine, allowing them to compare local rates and availability and select desired lodging. Dodge CityBook › Direct will then seamlessly redirect the traveler directly to the lodging property to complete their transaction. "We're happy to be working with JackRabbit Systems," said Jan Stevens, Director for the Dodge City Convention & Visitors Bureau. "We wanted to provide all our properties, large and small, with the ability to have their own reservation page at no extra charge, which was something JackRabbit could offer. The JackRabbit team has been great to work with and we look forward to a long relationship." The JackRabbit team used a customized Book › Direct Search Engine interface to match the www.VisitDodgeCity.org website.


  • Website visitors can conduct dynamic searches by preferred location, category, and check-in and check-out date from the Book › Direct toolbar located directly on the Dodge City Convention & Visitors Bureau homepage and other site profile pages.
  • Date-driven Book › Direct search results provide immediate information on the lowest average rate per night, hotel amenities, location, and type of accommodations available.
  • Most consumers book direct, especially from DMO websites. According to the latest American Hotel & Lodging/Smith Travel Research Study, nearly 81% of all hotel rooms are booked through direct channels, supporting the fact that consumers highly prefer (and do) book direct.
  • Allows consumers to easily utilize loyalty reward points, membership discounts, etc. based on the direct reservation and relationship with the lodgings.
  • Book › Direct allows travelers that visit www.VisitDodgeCity.org to book accommodations directly, with no additional fees or commissions, bypassing online booking fees and travel agency commissions from standard 3rd party booking engines, completely eliminating the "middleman."
  • JackRabbit does not require any additional inventory management for lodgings into the Book › Direct system!
  • Consumers become the lodging's direct customer, allowing the lodging to service, transact the booking and remarket to their customers for repeat stays.
  • Allows lodgings better control of pricing realizing in a higher ADR compared to 3rd party booking engines.
  • State of the Art site visitor experience utilizing dynamic search efficiency and navigation.
  • 100% participation, meaning all lodging partners participate in the Book › Direct technology and search results.
  • Real-time analytics and detailed reports data.
  • Keeps 100% of the lodging and sales tax within the DMO's market. Instead of bed tax being collected on 75-78% of the rate with many major online travel agencies, it is collected on 100% of the rate via the Book › Direct Search Engine driving the highest market ROI compared to any other 3rd party solution.