Check out the report here. Data was collected over a period of 12 months from 22,000 hotels and 43.5 million individual reservations. As outlined in the report, direct bookings not only achieve higher value overall, they are more profitable because lodgings avoid paying commission fees.
Success for your hotels translates to success for you. Hotels want direct bookings because:
- they greatly increase net profit and future repeat business
- they control brand messaging
- and they collect (and own) invaluable user data