The following are compendious design tips and tricks, but your number one priority when designing your travel website should be to remain on-brand with your destination. You should never sacrifice brand recognition for trendy designs.
Design Tip #1
BIG IMAGES MAKE A BIG IMPACT
A good number of travel memories are linked to what we see, so it stands to reason that large high-quality images will not only help to excite potential travelers, but they also aid in storytelling, which is the most effective way of connecting emotionally with the public. By using carefully-selected images and displaying them nice and big on your website, you also decrease the amount of text needed, which results in a simpler design.
Design Tip #2
BLACK & WHITE CLASSIC
A black and white color scheme is classic, simple, and sophisticated. A destination with great historical sites could use black and white images to drive home their theme. At the same time, a modern big city setting can add drama to their images by displaying them in black and white while using a contrasting pop of color in their website design. If you'd rather use full color images, but like the idea of a timeless black and white design, try a stark black background with simple white text, your color images will really pop with the high contrast.
Design Tip #3
If you have a lot to say, but not a lot of space to say it, then transparencies could be your best friend. By layering different elements on top of each other, but keeping them somewhat transparent, you can fit a lot in a little space while still maintaining an airy, simple feel.
Design Tip #4
CONTENT BLOCKS FOR FLEXIBILITY
Content blocks are not only flexible and contribute to organization, they make for a very pleasant user-experience. Visitors to your website will be able to easily navigate your content, and you will have endless possibilities for updating and maintaining your website. Content blocks can contain images, text, widgets, animations, call-outs, coupons, and much more! They can be presented in a grid-like pattern, or a staggered collage style. They can be any shape and size and can be styled to match your branding.
Design Tip #5
USE SUBDUED COLORS & FONTS TO COMBAT CLUTTER
Packpoint CollageSometimes you just have a lot of content that needs to be displayed and there's no way around it. Colors and fonts are an essential tool for all design, but can be especially useful when trying to make an otherwise cluttered website look simple. A monochromatic color scheme and simple san-serif fonts can soften the look of your website and make it easier to navigate and easy on the eyes.