When it comes to navigating the uncharted territory of destination marketing amid the COVID-19 pandemic, there’s no doubt that knowledge is power. Both leisure and business travel have seen dramatic impacts, and as the landscape shifts, we are working with hundreds of destinations around the world to analyze insights that can help our customers and all destination marketing organizations (DMOs) to shape their marketing strategies.
We’re excited to be able to share these insights with the travel industry through our Data and Insights Hub, as well as expand on more detailed information and tailored analysis within our Client Portal.
We also understand that all this information can be a bit overwhelming! So we’ve compiled some of the fresh insights and trends we’ve been seeing into this handy graphic to give you a sense of what’s going on in the destination data world.
Want to find out how your DMO stacks up against your cohorts in the travel industry? Drop us a line and we’ll create a private dashboard so you can visualize how you are performing within your region.