Competitive advantages of simpleview CRM help secure statewide award

TUCSON, November 2, 2009 — Simpleview will be honored later this week with the Comerica Bank Arizona Companies to WatchSM award, in part for the innovation represented by Simpleview CRM 3.0, the company's customer relations, sales, forecasting and reporting solution tailored to destination marketing.

"By far, the most pivotal moment in the history of Simpleview was the decision to develop an industry-specific CRM system for destination marketing organizations," wrote simpleview CEO Ryan George in applying for the award.

Though the company dominated the web development space for destination marketing organizations (DMOs) in 2003, Simpleview saw enormous potential in a CRM database that dynamically populated key web pages, George explained. Existing CRM systems were antiquated, poor fits for DMOs, and all were client-server software rather than a web-based system, a feature that would become one of several strategic advantages to Simpleview CRM.

Acting on that vision, Simpleview created the first industry-specific CRM solution in 2003, partnering with the Fort Lauderdale Convention & Visitors Bureau, George explained. Today, the system offers animated dashboards, sophisticated forecasting and reporting and the most advanced CRM in the industry, powering destinations ranging from Tucson to Toronto to New York City.

About Simpleview

From 2007 to 2009, Simpleview has made the Inc. 5000 list of fastest-growing private U.S. companies, ranking top-10 in the travel category the past two years. Since 1991, the company has maintained a 96% client retention rate while capturing the largest market share in its field, helping 130+ destination marketing organizations (DMOs) get the most out of technology, the web and interactive marketing. At the highest level, simpleview develops big-picture strategies for DMO sales, marketing and operations. On a tactical level, they offer integrated products and services tailored to destination marketing: social media strategy, powerful forecasting and reporting, dynamic websites and mobile web, SEO and interactive marketing and the industry's most advanced CRM and CMS. In the 12 months leading up to Q2 2009, Simpleview's CRM system drove $6.8 billion in economic impact for more than 80 clients, which include destinations ranging from New York City to Portland, Boston to Jacksonville, Toronto to the Bahamas. simpleview employs 60+ people in Tucson and San Diego.

About the Award

The Comerica Bank Arizona Companies to Watch award ( honors the economic impact of second-stage companies. Applicants must employ between 6 and 100 full-time equivalent employees and have between $750,000 and $100M in annual revenue or working capital. Awardees are selected for demonstrating intent and capacity to grow based on employee or sales growth, exceptional entrepreneurial leadership, sustainable competitive advantage or other notable strengths.


Cara Frank Director of Marketing, Simpleview
(520) 575-1151 x143