It’s no secret that the 2020 awards season looked a little different than years past. Nevertheless, the fearless travel industry quickly learned to pivot and carry on. As evident by the impressive list below, we want to take a moment to wish a most enthusiastic congratulations to all our clients on their HSMAI Adrian Awards and their wonderful work throughout the year! 

The 2020 celebration recognized Lifetime Achievement; Top 25 Extraordinary Minds; Hospitality Heroes; Award-Winning Approaches to Advertising, Public Relations, and Digital Marketing – and four focus categories in Corporate Social Responsibility, Crisis Communications & Management and Recovery Strategies. 

Without further ado, here are the 2020 Adrian Award winners:

Top 25 Extraordinary Minds in Sales, Marketing, Revenue Optimization

Gathan Borden, CHDM
VisitLEX

Anne Sayers
Wisconsin Department of Tourism

Corporate Social Responsibility

Visit Irving & the Irving Convention Center at Las Colinas
 Gold Best Practice
Pandemic Pivot: The Irving Convention Center Steps Up to the Plate to Feed Furloughed Hospitality Workers
 

Punta Gorda Englewood Beach Visitor & Convention Bureau (VCB)
Silver
Our Best Side is by Your Side
 

Visit Panama City Beach
Silver
STAY IT FORWARD
 

Greater Palm Springs CVB
Bronze
Shift to Community: COVID-19
 

 Visit Irving
Bronze
 From COVID Causality to COVID Comfort
 

 Rhode Island Commerce
Bronze
Rhody Resilient
 

Crisis Communication and Management

Discover Puerto Rico
Gold Best Practice
Puerto Rico Virtual Vacay
 

Jamaica Tourist Board
Gold Best Practice
Communicating Through a Crisis: A Model for Tourism Leadership
 

Finger Lakes Visitors Connection
Silver
Finger Lakes Visitors Connection: Helping Small Businesses Respond and Reopen
 

Pocono Mountains Visitors Bureau
Silver
Pocono Promise/COVID-19 Response
 

Destination Niagara USA
Bronze
Destination of Hope
 

Visit Irving
Bronze
Crisis Communications
 

Visit Lauderdale
Bronze
Future in Focus Summit
 

Visit Tampa Bay
Bronze
How Visit Tampa Bay Pivoted from Selling to Leading Amidst COVID-19

Recovery Strategies

Georgia Department of Economic Development
Gold Best Practice
Explore Your Georgia: A Phased Approach to Driving Tourism Recovery
 

Bermuda Tourism Authority
Silver
Work From Bermuda - an island paradise awaits
 

Greater Miami Convention & Visitors Bureau
Silver
GMCVB’s “Miami Eats” Campaign
 

Innovation Norway
Silver
A Nation of Travelers
 

Santa Monica Travel & Tourism
Silver
Santa Monica Cares
 

Visit Irving
Silver
Dine-Around Bingo
 

 Atlanta Convention and Visitors Bureau
Bronze
Still Atlanta
 

Discover Puerto Rico
Bronze
Puerto Rico Virtual Vacay
 

Louisiana Office of Tourism
Bronze
Louisiana “Tiny Trips” Social Series
 

The Beaches of Fort Myers and Sanibel
Bronze
The Beaches of Fort Myers & Sanibel - COVID-19 Recovery Campaign
 

TOURISM Santa Fe
Bronze
TOURISM Santa Fe maintains high awareness, engagement in #StayatHome year
 

 Travel Texas
Bronze
Taco Tuesday Social Media + PR Recovery Campaign
 

Utah Office of Tourism
Bronze
Small but Mighty Renaissance
 

Visit Lauderdale
Bronze
Entry - Safe + Clean Pledge
 

Visit South Walton
Bronze
The Power of Trend Spotting: Using PR to drive destination recovery for Visit South Walton
 

Visit St. Pete/Clearwater
Bronze
Sunshine Steward: COVID-19
 

VisitLEX
Bronze
Awareness + Tourism During Pandemic
 

Advertising 

Greater Palm Springs CVB
Gold
 

Visit South Walton
Silver
Experience South Walton Family TV Spot
 

Innovation Norway
Bronze
Norwegian Space Travel
 

Digital Marketing

Amelia Island Convention & Visitor Bureau
Silver
Amelia Island AR Portal
 

Atlanta Convention & Visitors Bureau
Silver
DiscoverAtlanta.com
 

Experience Kissimmee
Silver
The Experience Kissimmee Chatbot
 

Greater Palm Springs Convention & Visitors Bureau
Silver
 Fly Campaign

Louisiana Office of Tourism
Silver
Louisiana Travel – Choose Your Louisiana Adventure Video Series

 
Punta Gorda Englewood Beach Visitor & Convention Bureau
Silver
Outsiders Welcome Campaign

Utah Office of Tourism
Silver
Between the Mighty 5

Innovation Norway
Silver
Ski DNA

Atlanta Convention & Visitors Bureau
Bronze
I AM ATL

Bermuda Tourism Authority
Bronze
Yara Shahidi Falls in Love with Bermuda - Targeting an African

Greater Palm Springs CVB
Bronze
Website Redesign & Relaunch
 

Innovation Norway
Bronze
 Innovation Norway Launches Scrolling Regional Stories
 

Innovation Norway
Bronze
Visit Norway InstaTour
 

Innovation Norway
Bronze
A Nation of Travelers
 

Little Rock CVB
Bronze
 “Big On Little Rock” Video Series
 

Newport Beach & Company
Bronze
 Newport Beach Restaurant Month: First-Ever Newport Beach Dine Pass Drives Thousands of Foodies to Lo
 

Utah Office of Tourism
Bronze
Guided By
 

Visit Estes Park
Bronze
Visit Estes Park ‘Inspired’
 

Innovation Norway
Bronze
 Making Norway
 

Visit Tampa Bay
Bronze
Visit Tampa Bay Search Engine Marketing
 

Integrated Marketing 

Greater Miami Convention & Visitors Bureau
Bronze
GMCVB’s “Miami Eats” Campaign
 

 Public Relations

Punta Gorda Englewood Beach Visitor & Convention Bureau
Gold
Our Best Side is by Your Side
 

Rhode Island Commerce
Gold
Shining a Light on Rhode Island’s Magical Landscapes and Quirky Culture
 

Travel Wisconsin
Gold
 A Wisconsin Cheesecation
 

Discover Dunwoody
Silver
 “Everything Will Be OK” in Dunwoody
 

Innovation Norway / Visit Norway
Silver
A Nation of Travelers
 

Louisiana Office of Tourism
Silver
 Louisiana Travel and Southwest Airlines Mardi Gras Partnership
 

Innovation Norway
Silver
What is ‘friluftsliv’? How an idea of outdoor living could help us this winter
 

Visit Norway
Silver
Ski DNA
 

Greater Palm Springs
Bronze
ATL --> GPS to “Find Your Oasis”
 

Newport Beach & Company
Bronze
 A New Take on a Historic Parade: The 111th Annual Newport Beach Christmas Boat Parade Sails 
 

Visit Salt Lake
Bronze
Visit Salt Lake Leisure Influencer Campaign