Another top-tier DMO migrates to the most widely used CRM and CMS in destination marketing

TUCSON, June 27, 2011 - Simpleview announced today that the company has begun work on the Chicago Convention & Tourism Bureau's new destination marketing website and the implementation of simpleview CRM as their new destination marketing database for meeting sales, membership management, leisure marketing and performance reporting.

The move migrates Chicago to the most widely used CMS and CRM tools in the destination marketing industry: 95+ DMOs using the Simpleview CMS platform and 115+ DMOs using Simpleview CRM. The project will also include creative design by Chicago-based digital agency The Royal Order of Experience Design.

In addition to all of the elements most often featured in simpleview implementations -special offers, itinerary builders, Google Maps integration and more - the new website will include:

  • Member Extranet with a variety of tools and resources for members, including account management, lead retrieval and online dues payment
  • Meeting planner resources include RFP builder, venue & supplier search tools, and venue comparisons
  • Progressive social media integration including content from members' social networks
  • Member hotel "hot dates" feature to promote bookings during slow periods
  • Integrated mobile websites
  • Enhanced Online Destination Marketing Kit will allow planners to build attendance and promote Chicago with dynamic microsites, banners, photos and more.

"We selected Simpleview after an extremely thorough evaluation process with involvement from all departments throughout our Bureau," said Patti Evans, CCTB Vice President of Information Technology who spearheaded the search for the organization's new technology partner. "Ultimately, it was the staff's decision that Simpleview offered the best combination of experience, technology and service to accomplish what we're looking for."

Chicago is the latest top-tier destination to work with Simpleview in a growing list that includes four of the top six most-visited U.S. cities according to Forbes Magazine (2010 data).

"Our goal has always been to create solutions for all DMOs, both large and small," said Simpleview CEO Ryan George. "With clients like Chicago further establishing Simpleview CRM as the industry standard, our mission now is to help show meeting planners, hotels, restaurants and attractions what powerful partners DMOs can be and how much we can do as an industry when building from a place of common tools and technologies."

About Simpleview
Simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services including the industry's most advanced CRM and CMS platforms, powerful forecasting and reporting tools, dynamic websites, sites for mobile web, search engine optimization and interactive marketing. Founded in 1991, simpleview employs 80+ people with offices in Tucson, Dallas and San Diego serving 175+ domestic and international destination marketing organizations.

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