NYC & Company was mired in the management of data instead of creatively marketing and selling. Multiple, disparate databases were in place within each department. This resulted in silos of information, duplicative tasks, inefficient workflow and reporting methods, among other time and money-wasting efforts.


Simpleview implemented a customized, integrated database management system for the entire organization to share and eliminate duplicate information, while streamlining workflow and reporting. All of the DMO's functions are managed within a single system and integrated with the destination website.


While using the Simpleview CRM system in 2010 alone, the meeting and convention sales staff booked more than 400 meetings, equating in nearly 400,000 room nights and $270 million in economic impact.

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