SITUATION

Known for the darkest skies and the brightest stars in the eastern U.S., Potter County in Coudersport, Pennsylvania is a stargazer's paradise. A true getaway from today's overabundant runaround and information overload, this destination will encourage you to escape your offices and get outside for state-park exploring, hunting, fishing, skiing, hiking, and even antiquing.

Yet, how could the two-person DMO draw visitors' attention to this Pennsylvania paradise with an out-of-date website? The Executive Director knew it was time for a site redesign, especially after attending the 2012 Simpleview Summit and realizing that being accessible on mobile technology was becoming a necessity and not just a "nice-to-have". So, his friends at Simpleview helped him make it happen in a way that would please the board, but not bust their budget.

SOLUTION

The Simpleview team, from CEO to Creative Director to Project Manager, worked diligently to deliver a quality site with practicality, beauty, and longevity to meet this DMO's specific needs. Potter County's wish list included transferring their consumer base to Simpleview CMS on the back end; and a responsive site with features such as an event calendar and TripAdvisor reviews on the front-end.

Simpleview also brought in their Destination Travel Network (DTN) team to help VisitPotterCounty.com create a new source of revenue through managed online advertising, which was invested in the site redesign. In addition, Simpleview's creative team also assisted Potter County with updated branding. They designed a fresh logo based on the association's established brand elements and incorporated it throughout the site.
 

RESULTS

Within a year of the site redesign, VisitPotterCounty.com was honored with two awards for website excellence, and the Executive Director and the board couldn't be happier. "I know this [website] will change our lives, both personally and professionally, and do wonders for our tourism economy in Potter County," said David Brooks. 

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