Prior to 2013, Visit Estes Park had utilized Mailchimp for their email marketing needs, but was interested in an email marketing platform that could integrate with their CRM system and provide efficiencies within their organization. Much like social media and web-based platforms, email marketing continues to be a vital opportunity to communicate the Estes Park brand with previous and potential guests.
Distribion's email marketing platform provides an effective and efficient tool for Visit Estes Park to create professional e-newsletters. In addition, the destination marketing organization (DMO) has experienced numerous efficiencies, such as:
- A direct integration with their Simpleview CRM
- Easy-to-use branded templates and widgets provide a professional look that recipients enjoy
- A variety of articles available to use throughout e-newsletters
- Improved tracking and segment e-newsletter audiences
Visit Estes Park continuously monitors the click-through rates on articles to determine which content performs best, and adjusts accordingly for future distributions to maximize engagement with their audience. In their analysis, the DMO consistently sees high click-through rates even at the end of the e-newsletter, which proves readers are engaged throughout the entire email.
Since investing in Distribion and an updated design, Visit Estes Park's once periodic e-Newsletters have transitioned to regular, targeted emails that drive traffic to the DMO's blog and website. In addition, Distribion also offers great support through their staff; all questions and requests were responded to in a professional and prompt manner.
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