Situation

Choose Chicago is the official destination marketing organization (DMO) for Chicago, Illinois. The city attracts more than 50 million visitors annually, which means the DMO needs to be as efficient as possible with their marketing solutions. Choose Chicago's sales team was searching for a product that could quickly generate and distribute meeting and event proposals, which would ultimately save time and allow them to focus on other sales and marketing efforts.

Solution

Distribion's Bid Book and Collateral Generator provided Choose Chicago with a set of web-based tools to create and distribute brochure-quality proposals without utilizing design staff. After a detailed planning, design and implementation phase, the DMO was able to utilize templates and asset libraries, as well as edit and customize documents. The Bid Book and Collateral Generator provided a concise and standardized platform that incorporated Choose Chicago's branding, and allowed them to showcase unique, customized features in their proposals. Some examples include adding a hotel and venue section, which allows sales to quickly add applicable information; and incorporating a McCormick Place section, which includes a floor plan with meeting space sizes (among many other details) that allows you to quickly choose which specific rooms are being proposed and mark them up as needed.

Results

Prior to using the Bid Book and Collateral Generator, Choose Chicago felt they fell short of showing a professional presentation, and found it challenging to have the documents printed under tight deadlines. Since utilizing the platform, the DMO has received positive feedback on the polished and professional look of the proposals, and appreciates the ease of delivery when either sending a link or submitting directly from the platform.

Consistent with their goals, Choose Chicago now has a powerful toolset that helps quickly generate and distribute proposals, allowing them for maximum efficiency and greater allocation of time to other strategic projects.

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