Buffalo, NY (WKBW)- The Buffalo Niagara Convention and Visitors Bureau unveiled a new brand identity for the region Tuesday. 'Buffalo For Real' was introduced as the region's new brand platform.

The CVB has also transformed its name to: Visit Buffalo Niagara. Dottie Gallagher-Cohn, CEO of Visit Buffalo Niagara says the brand sends a clear message to tourists about a true 'American City' and believes Buffalo is unique city rich in history, architecture, and culture.

The organization also has a new website: www.visitbuffaloniagara.com.