Amarillo, Texas is home to the famous Cadillac Ranch, a unique attraction where you'll find ten Cadillacs buried nose-down in a field. Not only that, you'll also find the largest canyon in Texas, the scenic Palo Duro Canyon, second only to the Grand Canyon itself. And did we mention cowboys? Amarillo is truly cowboy country.

Amarillo's goal was clear as they approached their new redesign, "We want to make cowboys cool. That is what we want." Through the use of numerous small nuances throughout the website, the Amarillo website achieves just that. A clean cut, leather laden site with numerous nuances that reflect the destination's vivid cowboy culture.

One of the most notable features includes Amarillo's responsive design. The website is now optimized across a number of mobile devices, including tablets and mobile phones.

The homepage also utilizes a cool new technique showcasing three distinct "Ponderings" that capture the picturesque beauty of Amarillo through subtle animations. 

The highlights section is a great way to see into other areas of the site, but it also features a unique, responsive layout change when using your desktop, tablet or mobile device.

Some other great features the site offers are Events, so you know what is going on, and an Itinerary builder to help you plan your trip. Soon to come will also offer an online store where you can buy all of your Amarillo swag.

These are just a few of the site's features that are as unique as the destination itself. If you haven't already, take the time to explore, and explore all the destination has to offer!