The Alexandria Convention and Visitors Authority (ACVA) in Virginia has recently launched a corporate community service program that provides opportunities for meeting planners to incorporate service projects into their event itineraries.

Titled "Alexandria Cares", the ACVA formed a partnership with local non-profit Get Out and Give Back to develop the effort. They plan to help introduce a variety of service projects to those visiting northern Virginia for conferences, events and meetings, which would directly benefit the Alexandria community.

According to a report from, the ACVA sales team developed the program to meet demands from meetings and group business representatives for more service and team-building events in their destination. Lorraine Lloyd, who is the Vice President of Sales for the authority, said the effort is a "win-win for the Alexandria community to benefit as meeting attendees get an even richer experience from their visit."

The ACVA is a valued Simpleview client and we are very impressed with this new program's launch, as it has potential to further show the value of tourism to those who live and work in Alexandria. We also hope this serves as an inspirational model for other destination marketing organizations.