The WebAwards focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Each site was judged on seven different criteria, earning a score between 0 and 70 points.
VisitTucson received an overall score of 61.5, thrashing the average score of 52, and winning Outstanding Website in the Travel Category. Judges comments included, "they have covered just about everything a visitor would want to know. Including special interest visitors. Well chosen videos add to the interest. Very well done!!!"
VisitSaltLake won Travel Standard of Excellence and the judges feedback included, "Great whimsical retro font near the global navigation, and nice audience segmentation..."