Preparing Your Annual Report? Don’t Forget the Digital Referrals

Your Annual Report—one of the most important documents any Destination Marketing Organization has to prepare. This yearly report showcases your efforts and effectiveness at promoting your destination for your stakeholders. Sure, you include monies you’ve spent and return on investments, but have you…

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But What About Ad Blockers?

A study of ad blockers and their impact on DMO website advertising programs We know ad blockers are a concern for those investing in online advertising efforts. And we’ve seen some of the same numbers you probably have: According to an Interactive Advertising Bureau ad blocker survey: 26% of…

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DTN Goes to Estes Park

DTN's Onsite Sales Mission to Estes Park, Colorado, By the Numbers 30 Current and potential advertisers we met with in 5 days 11+ Hours per day spent with clients, enjoying their success stories 10 Minutes into the valley before Elk appeared … everywhere 5 Number of times Lia has visited over the…

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Case Study: Kansas Generates New Revenue with DTN

SITUATION In late 2014, the Kansas Office of Tourism & Travel partnered with Simpleview’s Destination Travel Network to offer advertising on the state tourism website to Kansas DMOs and other state tourism-related businesses, such as museums, tour operators, transportation companies, and lodging…

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Leisure Travel is Up! How to Capture the Additional Spend

I am of the opinion that highly informed decisions are made by objectively measuring the available facts. Simply put, I'm not a fan of "gut feelings" or hunches. So, when I read the recent studies published by Destination Analysts and MMGY (The State of the American Traveler Study and Portrait…

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