Your Annual Report—one of the most important documents any Destination Marketing Organization has to prepare. This yearly report showcases your efforts and effectiveness at promoting your destination for your stakeholders. Sure, you include monies you’ve spent and return on investments, but have you…
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A study of ad blockers and their impact on DMO website advertising programs We know ad blockers are a concern for those investing in online advertising efforts. And we’ve seen some of the same numbers you probably have: According to an Interactive Advertising Bureau ad blocker survey: 26% of…
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DTN's Onsite Sales Mission to Estes Park, Colorado, By the Numbers 30 Current and potential advertisers we met with in 5 days 11+ Hours per day spent with clients, enjoying their success stories 10 Minutes into the valley before Elk appeared … everywhere 5 Number of times Lia has visited over the…
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SITUATION In late 2014, the Kansas Office of Tourism & Travel partnered with Simpleview’s Destination Travel Network to offer advertising on the state tourism website to Kansas DMOs and other state tourism-related businesses, such as museums, tour operators, transportation companies, and lodging…
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SITUATION "Dine Out Vancouver" is Canada's largest annual dining celebration, with 300 participating restaurants catering to tens of thousands of locals and visitors alike. To help promote the event, Tourism Vancouver created the website DineOutVancouver.com. Reaching 450,000 visitors and…
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I am of the opinion that highly informed decisions are made by objectively measuring the available facts. Simply put, I'm not a fan of "gut feelings" or hunches. So, when I read the recent studies published by Destination Analysts and MMGY (The State of the American Traveler Study and Portrait…
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Have you ever considered offering local businesses (members, partners, etc.) advertising opportunities on your DMO website? If not, you certainly should. DMO website advertising is a powerful strategy that puts your local businesses in front of their perfect customers—your website visitors! This…
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Situation Mesa, Arizona is the third largest city in the state, and is a popular destination for all things related to adventure. Visit Mesa is the official destination marketing organization (DMO) for the city, and currently utilizes the Destination Travel Network (DTN) platform as a way to…
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Situation The Albany County Convention & Visitors Bureau is the official destination marketing organization (DMO) for New York's capital city. With over 30 years of experience attracting successful meetings, conventions and events, Albany County CVB pushes resource management and "big idea"…
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Situation Visit Estes Park is the official Destination Marketing Organization for Estes Park, Colorado. Like many DMOs, the organization depends on dedicated lodging tax revenues and advertising dollars for day-to-day operations. With over 400 tourism related businesses in the area, it would have…
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