If you’re a seasoned travel and tourism professional, you’re likely fluent in the language of the trade. Destination marketing organizations (DMOs), Convention and Visitors Bureaus (CVBs), fam trips, bed taxes, RFPs … these terms are probably familiar members of your everyday vocabulary. But many…
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Two years ago, Visit Mesa became the first autism-certified destination marketing organization (DMO) — not just the first in the U.S. but the world. For families like Lisa Kadane’s, the effort, and her recent successful visit to Mesa with her autistic son, will have her on the lookout for…
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While many sectors of the travel industry saw sharp declines during the COVID-19 pandemic, national parks around the country experienced unprecedented levels of visitation over the last few months. Bound by air travel restrictions, many Americans took to the road this summer to find an escape from…
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This is part 4 of a 4 part series on conversion optimization. For part 3 on Testing, go here. To begin the series with part 1 on Targeting, click here. The Results are In! This is Why You Should Be Testing By now you're feeling like a true CRO rockstar. You've clearly identified the actions and…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 3 of a 4 part series on conversion optimization. For part 2 on Analyzing, go here. DID SOMEBODY SAY IT'S TIME TO START TESTING? Every conversion optimization project…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 2 of a 4 part series on conversion optimization. For part 1, go here. Testing Is About Process and Every DMO Should Be Doing It Growing up we are often taught to…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. Make the most of your website investment with CRO One of the most crucial metrics that DMOs should monitor is conversions. For destination marketers, this may not always mean a…
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Just how sophisticated can you get with data in Destination Dashboards? Very! Dashboards can help you better understand your data and produce highly relevant, easily digestible board and sales reports more efficiently than ever before. Join me and Paul McLeod, director of business intelligence, as…
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When it comes to optimizing websites, there is nothing we like more than low hanging fruit! Tune in to learn about three areas of your site that you can optimize for quick and easy wins, in an effort to drive visitors to complete desired actions. We’ll also go into a live open forum discussion where…
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We launched AMP in the Simpleview CMS in January, but we’ve been testing the feature in beta since last fall. Now, it’s time for us to share what we’ve learned. We’ll provide data we’ve gathered from client websites, and talk you through all the ways that AMP affects DMO websites. Join me and Paul…
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