Getting rights for UGC is easy as 1, 2, 3 …

Let’s talk about user-generated content (UGC) for destinations and getting the rights. As a tourism marketer, you often need recent and relevant visuals to market your destination. So, you search your social media feeds and discover a ton of beautiful and authentic UGC that would work perfectly for…

Read More

Best Practices for Obtaining Rights to Assets & Images

Sourcing visual content for your website, social media channels and visitor guides can be a challenging task. Of course, you need high-quality, on-brand images. But you also need permission from the creator to utilize them in your marketing efforts. Every image - whether you find it on Google…

Read More