Northern Ireland & CrowdRiff take on UGC one post at a time

“Giant adventure” awaits in Northern Ireland. From cosy hotels, lodges, and world-class visitor attractions, to the award-winning food and drink scene, Northern Ireland is one destination that has all bases covered for an adventurous traveller. The destination marketing organisation (DMO), Tourism…

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Getting rights for UGC is easy as 1, 2, 3 …

Let’s talk about user-generated content (UGC) for destinations and getting the rights. As a tourism marketer, you often need recent and relevant visuals to market your destination. So, you search your social media feeds and discover a ton of beautiful and authentic UGC that would work perfectly for…

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Best Practices for Obtaining Rights to Assets & Images

Sourcing visual content for your website, social media channels and visitor guides can be a challenging task. Of course, you need high-quality, on-brand images. But you also need permission from the creator to utilize them in your marketing efforts. Every image - whether you find it on Google…

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