This one goes out to all the creative minds in the room. Those who see marketing trends changing and don’t know how to jump in. Those who have more content than they know what to do with. Does that sound like you? Odds are you’ve heard of CrowdRiff, aka the visual storytelling solution for…
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“Giant adventure” awaits in Northern Ireland. From cosy hotels, lodges, and world-class visitor attractions, to the award-winning food and drink scene, Northern Ireland is one destination that has all bases covered for an adventurous traveller. The destination marketing organisation (DMO), Tourism…
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View this post on Instagram A post shared by Ray Cleveland Photography 🌵📷 (@raycleveland) Likes, comments, shares … repeat! As marketing becomes more digitally-focused, destination marketing organizations (DMOs) are exploring different…
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How can destinations mindfully create content with diversity, equity, and inclusion at the forefront of their strategy? For Steven Totten and KJ Philp on the marketing team at Visit Phoenix, content isn’t simply there to increase awareness or prove ROI. Instead, the team intentionally uses their…
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Nothing seems to inspire innovation more than the necessity to adapt to something new. In the past two years, DMOs had to change their approach towards User Generated Content — because there wasn't any! Now that travel has increased, we are sharing some of the creative ways DMOs are leveraging…
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Let’s talk about user-generated content (UGC) for destinations and getting the rights. As a tourism marketer, you often need recent and relevant visuals to market your destination. So, you search your social media feeds and discover a ton of beautiful and authentic UGC that would work perfectly for…
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Using a photo that isn’t your own can be a scary thing if you’re a destination marketer. When it comes to user-generated content (UGC) for destinations, the rules regarding usage rights are murky at best. They often lead to confusion on if and where you can re-share a visitor’s photo. In this…
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For destination marketing organizations, curating a collection of high quality visual assets is one of your most important tasks. You need captivating photos for your visitors guide, your website, your social media channels… the list goes on and on. That need, coupled with slim budgets and…
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Sourcing visual content for your website, social media channels and visitor guides can be a challenging task. Of course, you need high-quality, on-brand images. But you also need permission from the creator to utilize them in your marketing efforts. Every image - whether you find it on Google…
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Simpleview will deliver CrowdRiff’s visual marketing platform as part of an end-to-end solution for travel and destination marketers TORONTO – July 9, 2020 – Simpleview, the global destination marketing industry’s leading provider of CRM, CMS and digital marketing services, and CrowdRiff, the…
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