The pandemic toll on Toronto’s visitor economy was over $8 billion, and when the Greater Toronto region is included, the economic losses grow to more than $14 billion. The meetings and events industry saw 464 event cancelations one year into the pandemic, resulting in a loss of $833 million and lost…
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When it comes to closing leads, sales managers know how to get the job done — but what are some of the issues that are slowing down their process? We’re going to break down three struggles that you may deal with as a sales manager and how Simpleview CRM enables you to tear down the barriers holding…
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Read time 3 min — Marketing automation is a buzzword that often gets thrown around. Most destination marketing organizations (DMOs) know they need it, but many don’t know where to start, don’t have the time to dedicate to it, or don’t possess the knowledge to execute it as part of their marketing…
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Destination marketing organizations (DMOs) often play an integral role in the success of their local businesses and workforce — perhaps never more than since the start of the global pandemic in early 2020. Take NYC & Company, the official site of New York City’s destination marketing organization…
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So you're ready to host an event, be it in-person or online, and you want to invite your contacts, manage their responses, send the appropriate follow up communications, and track attendance. The amount of manual work a program like this requires is extremely time-consuming, but don’t worry — read…
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Are you ready to take your email marketing strategies to the next level? Strategic email marketing can be used to create highly personalized messages to specific target audiences in your CRM, meaning you can reach the right people the most effective way. By learning more and even becoming certified…
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Destinations International was founded in 1915 in St. Louis by sales representatives of 28 different U.S. destinations. Then called the Association of Convention Secretaries, the organization had many purposes, one being to share information between communities about meetings and conventions that…
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Just like you, the past 18 months have been rough on your hotel and lodging partners. We know you’re doing everything you can to support them and build back the industry in your destination. One way you can do that is by using Book › Direct for your website’s lodging listings instead of a…
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Historically, many destinations have viewed MINT+ as a destination marketing organization (DMO) database predominately for large destinations and citywide events. In reality, a wide cross-section of all-size DMOs contributes data to MINT+, resulting in a wide variety of meeting opportunities for…
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Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…
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