Making LinkedIn Ads Work for DMOs

With its network of more than 560 million professionals, LinkedIn is one of the top platforms to advertise B2B online. Although most DMOs are primarily focused on consumers, for those destinations hoping to reach more meetings and event planners, LinkedIn provides an incredible opportunity to speak…

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3 New Year Resolutions for Your Website

It’s that time of year again, a new year means it’s time for change and time to improve on last year. This year we are shifting focus from personal goals to goals that will enhance the performance of your website. Below are three ways to create and manage content on your website that will help you…

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2Synergize Becomes Newest Simpleview Company

As Industry Leader Christine “Shimo” Shimasaki Joins the Simpleview Family TUCSON, Ariz. (January 2019) - Simpleview – the global destination marketing industry’s leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies – has acquired 2Synergize…

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Revisiting Failed CRO Tests: Why Did My Test Fail?

Whether you’re new to A/B testing or you’re a seasoned marketer who has run hundreds of tests over the years, the one CRO-related experience that everyone can relate to is a failed A/B test. It’s the nature of the game, with marketers normally winning only one out of three tests. While A/B testing…

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The Davey, W3 and WebAward Winners of 2018

It’s been an exciting fall awards season for several of our clients, who received recognition for their outstanding websites at a number of competitions this year. Davey Awards First, we’d like to congratulate Explore York, Chesapeake Convention and Visitors Bureau and Visit Greenville SC for…

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Marketplace Has Arrived

Engage your partners in destination promotion with our newest CRM feature Are you a CRM client of ours? If so, did you know there are more than 20 processes in the CRM and extranet commonly managed by membership/partnership departments just like yours? Welcome to Marketplace, a new feature for your…

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Visit Santa Barbara Averts Crisis Thanks to Barberstock

If a crisis situation arose in your destination tomorrow, would you be ready? We highlight how Visit Santa Barbara, with the help of Barberstock’s Digital Asset Management (DAM) services, changed public perception and helped tourism flourish again in the aftermath of a devastating wildfire and…

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