The One Where Destination Marketers Give Advice

The COVID-19 pandemic may be one of the worst crises in living memory for many of us, and you’d be hard pressed to find an industry as hard hit as travel. But it is without question that the travel and tourism industry has done one thing really well — that is, it has banded together, and in some…

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Engaging Your Audience Through Audio Content

In recent episodes of The Layover Live we’ve covered how to create engaging content for social media, email marketing, video, UGC and more. One medium that we haven’t mentioned much about, but one that DMOs should certainly consider, is audio. Audio is also a powerful, timely medium, and has…

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Top Five Tips to Improve Your Digital Marketing Strategy

COVID-19 has disrupted the travel industry in a big way, but DMOs are resilient and have quickly shifted their marketing through the different stages of the pandemic. Our team at Simpleview has been following several travel indicators and data sources to help guide our clients’ marketing strategy…

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Reaching Your Audience Through Paid Media

There’s no doubt that paid media has been one of the most disrupted marketing channels during COVID-19. One of the most common questions our team has been asked time and time again during the pandemic is “when should I start advertising again?” While the answer will vary greatly depending on your…

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Using Storytelling to Connect With Your Audience

One of the most important things we can do as marketers during COVID-19 is to stay connected to our audiences. We do so in many ways and across multiple channels, including our website, social media and email marketing. But, it’s not enough to just post content if we hope to keep our audience…

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Engaging with your Audience through Email Marketing

Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…

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How to Provide Value to Meeting and Event Planners

The impact of COVID-19 has been felt by all business segments, and the meetings industry has certainly been one of the hardest hit. Our Insights Hub, which includes our clients’ group business data, shows that there are 18.3 million fewer room nights on the books compared to this time last year…

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