Now Is the Perfect Time to Revisit Your KPIs

Destination marketers have had to shift their strategies many times throughout the pandemic. Along with those shifts and to better prepare for the road to recovery, DMOs should also consider reevaluating their KPIs and metrics. In episode 151 of The Layover Live, our Strategic Analyst, Grant…

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What’s Ahead For Paid Media in 2021

Throughout January, we have focused The Layover Live around preparing for the year ahead. From sharing data privacy updates to preparing for Google Analytics 4 to guiding your overall marketing strategy, January’s episodes were created to help destination marketers prepare for recovery. To close…

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New Year, New Google Analytics

Google Analytics is used by millions of businesses to measure success across their web properties. Google recently released their newest version of the platform – Google Analytics 4, – which is essentially a new platform altogether. On episode 149 of The Layover Live, Paul McLeod, Director of…

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Staying Up To Date With Data Privacy

Data forms the foundation for any organization’s success as it provides invaluable insights that inform action. As data privacy, data storage and analytics tracking continue to evolve, destination marketers should stay up to date in this area. Eric Rankin, VP of Product Development at Simpleview…

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How Destination Marketers Can Plan for 2021

COVID-19 has had an immense impact on the tourism industry. We’ve had to continually adapt to changes in budgets, travel behaviors, stakeholder needs and much more. The first week of this year has already shown to be unpredictable and volatile, but as destination marketers look to the remainder of…

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