By integrating Validar's live attendee behavior tracking data with Zerista's intuitive mobile application, attendees now can have a personalized experience driven from live event participation that can include things such as: Live session suggestions Live like attendee introductions Subject Matter…
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In a few short years, Zerista has evolved to become a leader in location-driven planning and experiences for conference attendees. A few years ago, organizers for an upcoming national convention arrived in Denver, Colorado. They were there in search of a custom application solution that could provide…
Read MoreZerista is committed to innovation and we are excited to announce a new iOS version of the Zerista app. The new version will serve the more than 61% of Zerista users who use an iPhone to access the app. We've included performance enhancements like: Increased Speed: The app downloads and runs faster…
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Looking back at 2018, you'll recall that Apple announced controversial changes to its app guidelines designed to reduce the number of low-quality apps and spam in the App Store. After listening to feedback from event industry professionals and app developers, they revised their guidelines on…
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ANSWER: BOOK › DIRECT'S SEO-FRIENDLY IMPLEMENTATION MAKES YOUR WEBSITE CONTENT RICH & CRAWLER ENHANCED Book › Direct does more than drive direct bookings, it rewards your visitors with a speedy results page, extensive lodging content, and the live rates and availability they're looking for. Combine…
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We've had a great year at JackRabbit! Here are some of the things that made our Book › Direct platform a success this year! Have a Happy New Year…
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Over the past year, Jackrabbit Systems has been hard at work changing the way we gather information on lodging rates and availability. Our work has paid off & we are proud to announce the full rollout of Live Rates, our best Book › Direct experience yet! When a visitor to your destination website…
Read MoreWhether your DMO is large or small, with a big marketing budget or a more modest one, a social media strategy can have a big impact. With over one billion people on Facebook and Instagram every day, social media channels have leveled the playing field through unparalleled access to potential…
Read MoreSo you want to know where your customers are coming from and how your marketing dollars are performing, but you don't know how to do that. Guess what, it's simple, just add a campaign tag to all of your outbound links to your JackRabbit Book › Direct system and we'll do the rest! A campaign tag can…
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With consumers spending more and more time on mobile, how can the travel industry capitalize on this shift? Will Facebook become it's own online travel agency or booking platform? As travel trend forecasts focus on Facebook's growing travel intent, one thing is clear: If DMOs aren't paying enough…
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