Revisiting Failed CRO Tests: Why Did My Test Fail?

Whether you’re new to A/B testing or you’re a seasoned marketer who has run hundreds of tests over the years, the one CRO-related experience that everyone can relate to is a failed A/B test. It’s the nature of the game, with marketers normally winning only one out of three tests. While A/B testing…

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Optimizing DMO Content to Earn Featured Snippets

What are Featured Snippets? When you complete a search on Google, do you notice that you’ll sometimes see a box that includes text, a list, or a table of information at the top of the page? It’s Google’s attempt to answer your question using content pulled from one of the top search results. This…

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It’s Beginning to Look a Lot Like Holiday Emails

It’s that time of year when the #PSL (Pumpkin Spice Latte) arrives at Starbucks and the Hallmark channel announces their (seemingly) endless Holiday Movie line-up for this year–OMG! It is also the time when good little DMOs and CVBs will begin planning and outlining holiday and New Year’s Eve…

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What I Wish I Knew | Insights from a 20 Year Membership Professional

If you’re a Membership Director, Manager or staffer, or you work with one, this is for you. I’m truly passionate about Destination Marketing Organization membership teams and the power they have to grow tourism. I had the pleasure to speak at the Destinations International Membership Summit in Palm…

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