Making LinkedIn Ads Work for DMOs

With its network of more than 560 million professionals, LinkedIn is one of the top platforms to advertise B2B online. Although most DMOs are primarily focused on consumers, for those destinations hoping to reach more meetings and event planners, LinkedIn provides an incredible opportunity to speak…

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Revisiting Failed CRO Tests: Why Did My Test Fail?

Whether you’re new to A/B testing or you’re a seasoned marketer who has run hundreds of tests over the years, the one CRO-related experience that everyone can relate to is a failed A/B test. It’s the nature of the game, with marketers normally winning only one out of three tests. While A/B testing…

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Optimizing DMO Content to Earn Featured Snippets

What are Featured Snippets? When you complete a search on Google, do you notice that you’ll sometimes see a box that includes text, a list, or a table of information at the top of the page? It’s Google’s attempt to answer your question using content pulled from one of the top search results. This…

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It’s Beginning to Look a Lot Like Holiday Emails

It’s that time of year when the #PSL (Pumpkin Spice Latte) arrives at Starbucks and the Hallmark channel announces their (seemingly) endless Holiday Movie line-up for this year–OMG! It is also the time when good little DMOs and CVBs will begin planning and outlining holiday and New Year’s Eve…

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