Shimo says: it’s all about relationships

In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…

Read More

'Professor Shimo' talks about the Sales Data Connection

In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…

Read More

How to Provide Value to Meeting and Event Planners

The impact of COVID-19 has been felt by all business segments, and the meetings industry has certainly been one of the hardest hit. Our Insights Hub, which includes our clients’ group business data, shows that there are 18.3 million fewer room nights on the books compared to this time last year. As…

Read More

Book › Direct Data Added to Insights Hub

We recently developed the Insights Hub, a data resource created to provide destinations with a benchmarking guide to help them better understand how their data compares to that of the industry as a whole. In an effort to provide additional insights in “down the funnel” booking data, we’ve added new…

Read More