Learning about Impostor Syndrome

As I sat in the crowded ballroom in Boston waiting for the opening speaker for Litmus Live, I thought about how lucky I felt to count myself in attendance. Not all companies provide an education fund enabling their employees to improve themselves professionally, but Simpleview does. This is…

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Simpleview Goes to Google!

We are excited to bring you our latest Digital Marketing Webinar...filmed at the Google Studios! The magic behind the cameras... Recently, Grant Stoltz and I had the pleasure of being invited by the Google Agency Partners team to come to the “mothership” in Mountain View, CA and film a webinar at…

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Re-engagement Campaigns from A to Z

According to Return Path, marketers send 20% of their emails to inactive subscribers - ouch! Some EPS's set their billing up by the number of subscribers or the number of emails sent, therefore you don't want to continue this practice of giving away your budget. Let's find out more about a…

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Ask the Expert: Answers to Common Email Complaints

You work hard to garner email subscribers and send them relevant content that keeps your destination and DMO top of mind. A little dedicated maintenance on your part will help you keep those subscribers and stay out of SPAM folders. We turned to our resident expert, Veronica Williams, Senior Email…

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Seven Simple Steps to Avoid Email Blacklists

If you're sending regular emails, a focused email campaign, or a monthly e-newsletter to visitors, meeting planners, prospects, partners, or board members, the idea is to continue getting your communications through and keeping your destination top of mind. Which means you DON'T want to wind up on…

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Finally, Media Queries in Gmail Are Here

Header image by Flickr user Cairo Good news, email marketers. Gmail has made some long-requested changes this fall that will make email building easier than ever and email viewing and engagement more user-friendly across devices. Needless to say, we're a little excited about this news. Why This Is…

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Think Email for 2016

When you think about 2016, you should think ‘Email'. Why? According to Marketing Land, US companies send more than the global average of 1.38 million emails a month. Wow! And within that average, across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens…

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Is the Curated Newsletter for You?

Monthly newsletters require a lot of time, commitment, and content to pull off every month. And for most, time is a commodity that you can't spread thin. So how can you still send out a monthly newsletter without taking up so much of your time? The answer: a curated newsletter! What is a curated…

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