Galvanize Your Sales Team with Act-On Anywhere

Marketing automation platforms like Act-On are powerful sets of tools that work just as their name suggests; they help marketing teams optimize and repeat various tasks and processes to both increase and identify candidates for conversion or sales. When all is said and done, these tools do a great…

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Three Automated Programs Your DMO Should be Using

We’re moving beyond email marketing in the third installment of our blog series on marketing automation, a discipline relatively new to the DMO space. If you have recently purchased a license to use a marketing automation platform, please know there’s much more to the platform than just sending…

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Act-On: How To Guide for Destination Marketers

Enable Sales: Set Up Web Alerts & the Website Prospector Daily Email (website visitor report) Your destination website is the global face of your brand – the channel most prospective visitors use to find out who you are, what your destination has to offer, and how you can help them. It's likely one…

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Where Marketing Automation Fits in the DMO’s DX Journey

Marketing automation platforms can help businesses, including destination marketing organizations, deliver memorable, personalized digital experiences for their customers. It all starts with your content—whether web pages, emails, or social media posts. Marketing automation helps you track your…

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Learning about Impostor Syndrome

As I sat in the crowded ballroom in Boston waiting for the opening speaker for Litmus Live, I thought about how lucky I felt to count myself in attendance. Not all companies provide an education fund enabling their employees to improve themselves professionally, but Simpleview does. This is…

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Re-engagement Campaigns from A to Z

According to Return Path, marketers send 20% of their emails to inactive subscribers - ouch! Some EPS's set their billing up by the number of subscribers or the number of emails sent, therefore you don't want to continue this practice of giving away your budget. Let's find out more about a…

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Ask the Expert: Answers to Common Email Complaints

You work hard to garner email subscribers and send them relevant content that keeps your destination and DMO top of mind. A little dedicated maintenance on your part will help you keep those subscribers and stay out of SPAM folders. We turned to our resident expert, Veronica Williams, Senior Email…

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Seven Simple Steps to Avoid Email Blacklists

If you're sending regular emails, a focused email campaign, or a monthly e-newsletter to visitors, meeting planners, prospects, partners, or board members, the idea is to continue getting your communications through and keeping your destination top of mind. Which means you DON'T want to wind up on…

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