Technology is completely changing advertising in the travel and tourism industry. Where before, tv, radio and print media were the major channels for ad campaign distribution, today, we have a plethora of avenues at our disposal. Whether it’s web, mobile, social media, apps, virtual reality or live…
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These days, you’d be hard-pressed to find an individual who doesn’t crave ‘experiences’ when they travel. Of course, at its core, all travel is about the experience, but in our modern era, ‘experiential travel’ has become its own niche, highlighting the desire by many, especially millennials, to…
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Photos and videos are a huge part of destination marketing. Visual content is a major driving factor for consumers looking to book their next getaway. Luckily for destination marketers, there is no shortage of visual content (for most that is). When it comes to photos and videos, it’s not only the…
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Influencer marketing has undergone significant changes in the past year. The budgets are higher, the competition stiffer and the strategies far more varied than in the past. As more DMOs adopt influencer campaigns, it’s important to stay ahead of the pack with the current trends and approaches…
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We’re almost halfway into 2019 and can clearly see which marketing tactics are dominating the industry thus far. Unsurprisingly, video remains at the top of the heap. For DMOs in particular, it has been deemed “the new currency” that will play a major role in whether travellers decide to purchase a…
Read MoreLive video is a powerful tool for the modern destination marketer. Appealing to audiences with authenticity, transparency and unscripted interaction, it works because it allows them to experience a destination from new and unfiltered angles. So powerful is this medium that, in 2018, Facebook…
Read MoreDefining Overtourism In September of 2018, the Center for Responsible Travel (CREST) and George Washington University’s International Institute of Tourism Studies joined forces to organize a World Tourism Day Forum in Washington, DC. The main topic on their agenda was overtourism, which they defined…
Read MoreIt’s easy for B-roll to become the afterthought of most film shoots. Largely considered supplemental footage, many crews will not put much effort into planning and shooting it—which can be a costly mistake in the long run. While A-roll is the footage that tells the story through interviews, dialogue…
Read MoreTechnology is so commonplace in our daily lives that it’s easy to forget what travelling used to be like. There was a time when agents actually sat with you to explain how to get the best deal on your next vacation, when payments were cash-only, and when maps were physical sheets of paper. Thinking…
Read MoreAlthough the job of a Digital Asset Management (DAM) system is to make your life easier, the initial setup can seem a bit daunting. With so many files and so little time, how is it possible to get it done? We’ve put together a list of questions to ask yourself when setting up your DAM in order to…
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