As the tourism industry begins to recover from the impacts of COVID-19, DMOs around the world are looking for ways to kickstart travel to their destinations. The team at Greater Topeka Partnership is taking a popular approach to the issue, choosing to focus on promoting micro-tourism to their local…
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Home to more than 250 live music venues — and one of the largest music festivals in the world — it’s no surprise that Austin, Texas is considered the “Live Music Capital of the World.” So what do you do when a pandemic sweeps across the globe, forcing venues to close and events to postpone? You go…
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Not only are destination blogs great for SEO and driving organic traffic, but they also give you the chance to tell stories and build relationships with both visitors and residents. Plus, blog content is evergreen, meaning that you can create lasting resources that will be shared time and time…
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Social media has become an increasingly popular and effective communication tool for destinations over the past several years. And now more than ever, destination organizations are leaning into platforms like Facebook and Instagram to connect with their local communities. Keep reading to learn why…
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Like many destinations, Vancouver is in the process of reopening to domestic and international travelers. To aid these efforts, the team at Tourism Vancouver recently launched the #VancouverComeBack campaign, designed to encourage residents to support the local economy by patronizing Vancouver’s…
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If there’s one lesson that we, as destination marketers, have learned from the last couple of months, it’s how to be adaptable. For DMOs, that has largely meant shifting their focus to creating and promoting digital content and virtual experiences. For the team at Visit Salt Lake City, digital…
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As destinations around the world move into the phases of reopening, they’re all facing a similar challenge: How to implement measures to reopen businesses safely, and how to communicate those safety measures to their residents and visitors. In response to this challenge, the team at Pocono…
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In Spring of 2020, Visit Wichita found themselves in a now-familiar predicament for many DMOs. As COVID-19 cases began to rise across the country and around the world, many state and federal legislatures imposed strict rules around public gatherings. This, of course, meant that in-person meetings…
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It’s no secret that the tourism industry remains one of the industries hardest-hit by the COVID-19 pandemic. Hundreds of thousands of hospitality professionals across the globe have been affected in one way or another, and the team at Greater Palm Springs Convention & Visitors Bureau wanted to find…
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