skip to main content
Simpleview
Get Started

Category: Destination Q&A

Visitor Center Hero

Are visitor centers still relevant? For these 3 DMOs, the answer is YES

By Eileen Connell on Dec. 16, 2021

Who’s visiting the visitor centers? Do destinations still need them? Are they worth the effort and cost? Ask these questions of 10 destination marketing organizations (DMOs), and you’ll likely get 10 different answers. For every destination that shutters its visitor center, another expands or…

Read More
Shenandoah National Park, Virginia

Destination Q&A: how Visit Virginia’s Blue Ridge manages its content calendar

By Eileen Connell on Dec. 07, 2021

When David Aldridge, director of marketing at Visit Virginia’s Blue Ridge, posted this message on Linkedin earlier this year, along with a photo showing a complicated, color-coded calendar of his content strategy (see below), his colleagues took note. “Preach!” said one. “So true!” said…

Read More
Mobile, AL CRO

Destination Q&A: how Visit Mobile saw a 78% boost to its hotel referral rate

By Eileen Connell on Nov. 22, 2021

A destination website is a work in progress. No matter how great it is, things can usually be done to make it better. Continuous improvement is part of Simpleview’s culture, so when the team at Visit Mobile let us know they were struggling to justify their investment in Book › Direct in light of…

Read More
Long Island TikTok videos header

Destination Q&A: how TikTok became an integral part of Discover Long Island’s social media strategy

By Eileen Connell on Nov. 11, 2021

Trends are constantly changing in the world of social media, and what’s popular now might fall out of favor sooner than expected. But one thing’s for sure: if a destination marketing organization (DMO) wants to reach potential travelers of all ages, it needs to be where the younger generations are…

Read More
Rochester Q&A Header Photo

Destination Q&A: how Visit Rochester engages locals in driving meetings, events to region

By Eileen Connell on Oct. 25, 2021

Rochester, NY, has a lot worth recommending. Located on Lake Ontario, the upstate New York destination is a front door to the majestic Finger Lakes region. It has everything a major metro city offers from a cultural standpoint, with all the fun and beauty that comes with a four-season adventure…

Read More
Discover Denton NASCAR Q&A

Destination Q&A | Discover Denton Uses NASCAR Sponsorship to Promote New Website

May. 20, 2021

Discover Denton, the official destination marketing organization for Denton, Texas, recently announced that they would leverage their first NASCAR sponsorship to promote the launch of their new website, DiscoverDenton.com. On March 6, the No. 44 Chevrolet Camaro, emblazoned with the words “Discover…

Read More
Destination Q&A | Discover Peoria

Destination Q&A | How Discover Peoria Is Highlighting Local, Black-Owned Businesses

By Simpleview on Jan. 06, 2021

Early last year, Discover Peoria launched “Black-Owned Peoria,” a microsite designed to highlight black-owned businesses in Peoria. The focus of the project was not only to represent the diversity of Peoria, but also to showcase where they see themselves in the future. An interview with the Peoria…

Read More
Destination Q&A | Greater Fort Lauderdale

Destination Q&A | Greater Fort Lauderdale Launches Virtual Site Tours

By Simpleview on Dec. 28, 2020

While it’s no secret that the tourism industry has been dramatically impacted by the events of 2020, the meetings & events space has particularly struggled to adapt to COVID-19. Through this pressure though, we’ve seen a number of creative solutions from organizations around the world. One such…

Read More
Destination Q&A | Fairfax County

Destination Q&A | Fairfax County Shares 31 Days of Holiday Happiness

By Simpleview on Dec. 16, 2020

Now more than ever, small businesses need our support this holiday season. In an effort to encourage their community to #ShopSmall and discover new local businesses to patronize, Visit Fairfax recently launched “31 Days of Holiday Happiness,” a sort of virtual advent calendar that features a new…

Read More
Destination Q&A | How Meet Hawaii is Planning for the Future of Events

Destination Q&A | How Meet Hawaii is Planning for the Future of Events

By Terri Roberts on Oct. 22, 2020

As destination sales leaders look for ways to build confidence and credibility with their hotels in challenging times, John has interpreted the Future Events Monitoring template to meet the needs of his organization and stakeholders. Recently, I had the opportunity to sit down with John Reyes…

Read More
Previous Page
Next

Additional Links

Simpleview Logo
8950 N. Oracle Road Tucson, AZ 85704, U.S.
© 2023 Simpleview