Who’s visiting the visitor centers? Do destinations still need them? Are they worth the effort and cost? Ask these questions of 10 destination marketing organizations (DMOs), and you’ll likely get 10 different answers. For every destination that shutters its visitor center, another expands or…
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When David Aldridge, director of marketing at Visit Virginia’s Blue Ridge, posted this message on Linkedin earlier this year, along with a photo showing a complicated, color-coded calendar of his content strategy (see below), his colleagues took note. “Preach!” said one. “So true!” said…
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A destination website is a work in progress. No matter how great it is, things can usually be done to make it better. Continuous improvement is part of Simpleview’s culture, so when the team at Visit Mobile let us know they were struggling to justify their investment in Book › Direct in light of…
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Trends are constantly changing in the world of social media, and what’s popular now might fall out of favor sooner than expected. But one thing’s for sure: if a destination marketing organization (DMO) wants to reach potential travelers of all ages, it needs to be where the younger generations are…
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Rochester, NY, has a lot worth recommending. Located on Lake Ontario, the upstate New York destination is a front door to the majestic Finger Lakes region. It has everything a major metro city offers from a cultural standpoint, with all the fun and beauty that comes with a four-season adventure…
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Discover Denton, the official destination marketing organization for Denton, Texas, recently announced that they would leverage their first NASCAR sponsorship to promote the launch of their new website, DiscoverDenton.com. On March 6, the No. 44 Chevrolet Camaro, emblazoned with the words “Discover…
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Early last year, Discover Peoria launched “Black-Owned Peoria,” a microsite designed to highlight black-owned businesses in Peoria. The focus of the project was not only to represent the diversity of Peoria, but also to showcase where they see themselves in the future. An interview with the Peoria…
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While it’s no secret that the tourism industry has been dramatically impacted by the events of 2020, the meetings & events space has particularly struggled to adapt to COVID-19. Through this pressure though, we’ve seen a number of creative solutions from organizations around the world. One such…
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Now more than ever, small businesses need our support this holiday season. In an effort to encourage their community to #ShopSmall and discover new local businesses to patronize, Visit Fairfax recently launched “31 Days of Holiday Happiness,” a sort of virtual advent calendar that features a new…
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As destination sales leaders look for ways to build confidence and credibility with their hotels in challenging times, John has interpreted the Future Events Monitoring template to meet the needs of his organization and stakeholders. Recently, I had the opportunity to sit down with John Reyes…
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