Trends are constantly changing in the world of social media, and what’s popular now might fall out of favor sooner than expected. But one thing’s for sure: if a destination marketing organization (DMO) wants to reach potential travelers of all ages, it needs to be where the younger generations are…
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Rochester, NY, has a lot worth recommending. Located on Lake Ontario, the upstate New York destination is a front door to the majestic Finger Lakes region. It has everything a major metro city offers from a cultural standpoint, with all the fun and beauty that comes with a four-season adventure…
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Discover Denton, the official destination marketing organization for Denton, Texas, recently announced that they would leverage their first NASCAR sponsorship to promote the launch of their new website, DiscoverDenton.com. On March 6, the No. 44 Chevrolet Camaro, emblazoned with the words “Discover…
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Early last year, Discover Peoria launched “Black-Owned Peoria,” a microsite designed to highlight black-owned businesses in Peoria. The focus of the project was not only to represent the diversity of Peoria, but also to showcase where they see themselves in the future. An interview with the Peoria…
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While it’s no secret that the tourism industry has been dramatically impacted by the events of 2020, the meetings & events space has particularly struggled to adapt to COVID-19. Through this pressure though, we’ve seen a number of creative solutions from organizations around the world. One such…
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Now more than ever, small businesses need our support this holiday season. In an effort to encourage their community to #ShopSmall and discover new local businesses to patronize, Visit Fairfax recently launched “31 Days of Holiday Happiness,” a sort of virtual advent calendar that features a new…
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As destination sales leaders look for ways to build confidence and credibility with their hotels in challenging times, John has interpreted the Future Events Monitoring template to meet the needs of his organization and stakeholders. Recently, I had the opportunity to sit down with John Reyes…
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As the tourism industry begins to recover from the impacts of COVID-19, DMOs around the world are looking for ways to kickstart travel to their destinations. The team at Greater Topeka Partnership is taking a popular approach to the issue, choosing to focus on promoting micro-tourism to their local…
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Home to more than 250 live music venues — and one of the largest music festivals in the world — it’s no surprise that Austin, Texas is considered the “Live Music Capital of the World.” So what do you do when a pandemic sweeps across the globe, forcing venues to close and events to postpone? You go…
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Not only are destination blogs great for SEO and driving organic traffic, but they also give you the chance to tell stories and build relationships with both visitors and residents. Plus, blog content is evergreen, meaning that you can create lasting resources that will be shared time and time…
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