Veronica Williams
Author
Veronica Williams

With a degree in Leisure Service Management, Travel, Tourism and Commercial Recreation, Veronica Williams brings background and expertise to her position as our resident E-mail Marketing Specialist. Always positive, Veronica's time oscillates between working with clients, developing emails and staying on top of the latest trends.

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

Ask the Expert: Answers to Common Email Complaints

You work hard to garner email subscribers and send them relevant content that keeps your destination and DMO top of mind. A little dedicated maintenance on your part will help you keep those subscribers and stay out of SPAM folders. We turned to our resident expert, Veronica Williams, Senior Email…

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Seven Simple Steps to Avoid Email Blacklists

If you're sending regular emails, a focused email campaign, or a monthly e-newsletter to visitors, meeting planners, prospects, partners, or board members, the idea is to continue getting your communications through and keeping your destination top of mind. Which means you DON'T want to wind up on…

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Finally, Media Queries in Gmail Are Here

Header image by Flickr user Cairo Good news, email marketers. Gmail has made some long-requested changes this fall that will make email building easier than ever and email viewing and engagement more user-friendly across devices. Needless to say, we're a little excited about this news. Why This Is…

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Think Email for 2016

When you think about 2016, you should think ‘Email'. Why? According to Marketing Land, US companies send more than the global average of 1.38 million emails a month. Wow! And within that average, across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens…

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Is the Curated Newsletter for You?

Monthly newsletters require a lot of time, commitment, and content to pull off every month. And for most, time is a commodity that you can't spread thin. So how can you still send out a monthly newsletter without taking up so much of your time? The answer: a curated newsletter! What is a curated…

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The Unwanted Email Gap

One of the most popular email complaints I receive are about unwanted horizontal gaps in newsletters. These gaps are normally ill-placed in the middle of a paragraph or between a paragraph and an image; making your newsletter just look wrong. A common denominator between these emails is they have…

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The Email Design Conference by Litmus: Extreme Email

Do you accept the challenge? Going to The Email Design Conference (TEDC) by Litmus this year was like being selected as a participant on ABC's Extreme Weight Loss. And I know what you are thinking, but stay with me and I promise it will all make sense. Each show starts off with trainers Chris and…

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