It’s always helpful to find a way to save time and add to the overall return on investment (ROI) of your destination marketing organization’s (DMO’s) marketing objectives … and adding marketing automation to your overall strategy is a great way to do that. In this three-part article series, we’ll…
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This past September, Apple released its highly anticipated Mail Privacy Protection (MPP) feature to iOS15 and iPadOS 15 devices. While it’s not available yet for Macbooks, it will be available by the end of the year when MacOS Monterey is released. The MPP affects any email opened through the Apple…
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When it comes to marketing automation for the travel industry, if you’re using Act-On to send your monthly consumer (B2C) newsletter, you’ve hit one important target. If you’re now wanting to up your marketing game, we encourage you to work with your Marketing Automation Specialist to set up…
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It’s 3 a.m., and you can’t sleep. Without turning on a light, you grab your mobile phone and start flipping through your emails. The glaring white light you see during the day is no longer there — your phone has switched to Dark Mode. This article will explore all things Dark Mode, including:…
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In a recent product release, Act-On announced that their all-new Automated Journey Builder would “deliver a more interactive, dynamic, and flexible design experience while expanding a marketer’s ability to engage across channels, touch points, and outcomes.” If you’re a visual thinker like me, the…
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