Senior SEO Analyst Tracy LeGault had used PED towards web classes before, but in 2016 she chose to attend the Nielsen Norman Group UX Conference in San Francisco. "Web UX and SEO go hand-in-hand, so I wanted to gain a full training experience directly from people who have been user testing since the…
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Search engines like Google and Bing are constantly updating and tweaking their algorithms and some major updates from Google are coming. Where the big search engines go you can expect other search engines to follow if they haven't already gone down that road. The latest news from Google targets…
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Seasonal and holiday pages are those pages you need every year, but you don't want them on your site with outdated information. So, you put them up in time for the event and pull them down shortly after. But is that the best way to handle those pages? Not really! Why? How Does It Work? As…
Read MoreEven if you haven't heard of Google Places, you've probably seen the listings when conducting a search on Google.com. Whenever a user conducts a local search, such as "pizza" in the example below, Google will present businesses listed in Google Places towards the top of the organic results. Reviews…
Read MoreGoogle has added 40 new updates to their search algorithm for February. Some of the highlights include more accurate detection of official pages, improved local results and improvements to Google's "Freshness" update. Read more at the official Google Search Blog for details…
Read MoreAn image alt tag is a brief description of an image on a webpage; this text is not visible when the image is displayed to the user. This tag is useful for visually impaired users, users who set their web browsers to disable images or for users on a text-only browser. The description lets the user…
Read MoreLink title tags are different than the title of your page. This title tag is specific only to the link on the page. When a user hovers his or her cursor over the link, a box will display with text describing where the content of the page to which the link is pointing. This only shows if you have…
Read MoreSo, what are meta tags? The meta tags you should focus on include the title tag, the meta description, and the meta keywords. These tags are used in various ways to inform search engines and internet users of the content and focus of your website's pages. There are a few reasons to make sure you…
Read MoreThe Search Engine Marketing (SEM) department completed an analysis of organic website traffic of current simpleview clients. In this analysis, we compared 2011 traffic to 2010 traffic to determine how well websites performed year-over-year. The comparison was split almost evenly between clients…
Read MoreIt can be easy to forget about them, but your website's backlinks are important to review regularly. Backlinks, or inbound links to your website from another website, are an important indicator to search engines on how other sites view the importance or relevance of your website. There are a number…
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