Terri Roberts
Author
Terri Roberts

Terri Roberts is the program manager at 2Synergize, LLC, a Simpleview Consulting Company. Terri brings 30+ years of hotel sales, marketing and professional development experience to the Simpleview team.

2Synergize survey: data analyst role evolves for DMOs

“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…

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DMOs report sales strategy success with FuturePace

Knowing you are in trouble, before you are in trouble, allows you to adjust your strategy accordingly Sales leaders in the meetings and events industry need every tool at their disposal to guide their destination sales strategy. FuturePace is one such tool. It helps you identify where you’re…

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