I spent a fair bit of our recent holiday break on my phone wasting time in airports. Recently the only time-waster of a game I had on my phone broke (TBH Apple's quality assurance for apps and games is quite negligible considering their policing on content) which leads to the constant refreshing of…
Read MoreIt seems like more and more data is becoming inaccessible in Google Analytics. Over the last couple of months, the Search Engine Marketing department started to see a decline in organic traffic to clients' websites and an increase in direct traffic. This was puzzling to us, as an increase in direct…
Read MoreContent has long been hailed as the king of SEO - if you have good content on your website, which people are looking for, you are definitely at an advantage. You still want to make sure that content is being optimized for the search engines: do your keyword research to ensure that you're optimizing…
Read MoreWhy should you use Campaign URLs? Make the most of your data by setting up tracking URLs for the current campaigns that you're running. This allows you to group together visits coming in from various sources based on a common campaign theme, which can be as generic as grouping all of your summer…
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