Sourcing visual content for your website, social media channels and visitor guides can be a challenging task. Of course, you need high-quality, on-brand images. But you also need permission from the creator to utilize them in your marketing efforts. Every image - whether you find it on Google…
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States are loosening restrictions and businesses are starting to open their doors. This is a sign that it’s time for DMOs to begin pivoting their communications toward economic recovery. According to a recent Destination Analyst survey, 32% of respondents feel comfortable going out to engage in…
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As a destination marketer, the last few weeks have likely been tumultuous and unpredictable. You may have had to overhaul your entire social media content calendar, or work quickly to build and publish new landing pages for your website. Perhaps you’ve even launched a new campaign (one that you…
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It's no secret how powerful and important email marketing is. Did you know, however, that implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy your DMO already has in place? Join Christopher Rolls, marketing automation specialist at…
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Are you late to the party? If by this point UGC is not featured in your digital marketing plan, you are late to the engagement bonanza and missing out on the best way to authentically engage with your target audience. We've all seen the stats-social media aggregators like CrowdRiff have been proven…
Read MoreIn September 2013, Google confirmed a move to secure search. Marketers and website owners could no longer depend on keyword data in Google Analytics to optimize for organic search. This was devastating news for some. But, the SEM team at Simpleview saw the silver lining on this 100% ‘keyword not…
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