As you may remember, back in April we talked a bit about the ad credits Google would be issuing to small- and medium-sized businesses. Just last week, some of these credits started hitting Google Ads accounts in New Zealand so we’re hopeful that credits will start rolling out soon in North America…
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Google recently announced they would be handing out $340 million in ad credits to small- and medium-sized businesses to help them mitigate the impacts of COVID-19. While there’s no word yet on how much the credit will be (it’s supposed to vary from business to business based on location and past…
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A couple of weeks ago, Jason Swick, Vice President of Digital Marketing, and I had the opportunity to attend Google Marketing Live. Over 2,000 digital marketers from around the world attended this three-day event held at the San Jose Convention Center. We heard about new products, upcoming betas…
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Google Max Daily Budget Can Now Overspend by 100% By now you've probably heard about the updates Google recently made to daily budgets in Adwords by allowing campaigns to automatically spend as much as twice their daily budget. By now you've also probably felt the effects of that change. If you have…
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Not too long ago Google held their Performance Summit and made some huge announcements about the future of AdWords. They're making updates to device bidding (mobile, tablet, and desktop bids are FINALLY being separated), implementing better tracking of in-store conversions, and rolling out new…
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