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Paul Franke

As Senior Director of Revenue Generation, Paul Franke is responsible for attracting new clients/publishers for the Destination Travel Network. Paul brings over a decade of DMO industry experience to Simpleview, as a former Vice President of Sales and Marketing with Software Management, Inc. (SMI).

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

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But What About Ad Blockers?

By Paul Franke on Sep. 05, 2017

A study of ad blockers and their impact on DMO website advertising programs We know ad blockers are a concern for those investing in online advertising efforts. And we’ve seen some of the same numbers you probably have: According to an Interactive Advertising Bureau ad blocker survey: 26% of…

Leisure Travel is Up! How to Capture the Additional Spend

By Paul Franke on Oct. 07, 2015

I am of the opinion that highly informed decisions are made by objectively measuring the available facts. Simply put, I'm not a fan of "gut feelings" or hunches. So, when I read the recent studies published by Destination Analysts and MMGY (The State of the American Traveler Study and Portrait…

4 Common Obstacles (and Their Solutions) to DMO Website Advertising

By Paul Franke on Jun. 17, 2015

Have you ever considered offering local businesses (members, partners, etc.) advertising opportunities on your DMO website? If not, you certainly should. DMO website advertising is a powerful strategy that puts your local businesses in front of their perfect customers—your website visitors! This…