Miguel Yi-Sandino 2019
Miguel Yi-Sandino

As a Marketing Analyst for Simpleview, Miguel spends his days analyzing data and gathering feedback, which he then turns into actionable insights to help us better serve both our clients and the tourism industry as a whole.

Booking Intent in the Midst of Recovery

As part of our ongoing effort to monitor and analyze trends, this time, we chose to do a more in-depth analysis of Book › Direct searches and referrals by regions in the U.S. As we previously mentioned in one of our blog posts about Book › Direct data, both searches and referrals are KPIs that…

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