Katie Cook
Author
Katie Cook

Katie joined the Simpleview team in 2020 as a digital marketing strategist, where she develops and provides strategic marketing services to help our clients meet business objectives. 

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

Content Planning for a Gradual Recovery

Recent survey findings from Destination Analysts show that two-thirds of American travelers did some kind of travel planning activity the week before, from making travel reservations to researching travel ideas to simply daydreaming about a vacation. As we detailed in a recent blog post…

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Now Is the Perfect Time to Revisit Your KPIs

Destination marketers have had to shift their strategies many times throughout the pandemic. Along with those shifts and to better prepare for the road to recovery, DMOs should also consider reevaluating their KPIs and metrics. In episode 151 of The Layover Live, our Strategic Analyst, Grant…

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What’s Ahead For Paid Media in 2021

Throughout January, we have focused The Layover Live around preparing for the year ahead. From sharing data privacy updates to preparing for Google Analytics 4 to guiding your overall marketing strategy, January’s episodes were created to help destination marketers prepare for recovery. To close…

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New Year, New Google Analytics

Google Analytics is used by millions of businesses to measure success across their web properties. Google recently released their newest version of the platform – Google Analytics 4, – which is essentially a new platform altogether. On episode 149 of The Layover Live, Paul McLeod, Director of…

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Staying Up To Date With Data Privacy

Data forms the foundation for any organization’s success as it provides invaluable insights that inform action. As data privacy, data storage and analytics tracking continue to evolve, destination marketers should stay up to date in this area. Eric Rankin, VP of Product Development at Simpleview…

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How Destination Marketers Can Plan for 2021

COVID-19 has had an immense impact on the tourism industry. We’ve had to continually adapt to changes in budgets, travel behaviors, stakeholder needs and much more. The first week of this year has already shown to be unpredictable and volatile, but as destination marketers look to the remainder of…

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Looking Ahead to Google’s 2021 Algorithm Updates

Google updates or adjusts their algorithm hundreds of times every year, and while most of those updates are small, every once in a while there are bigger releases. One of Google’s latest announcements is around the Page Experience update that takes effect in May 2021. With about six months…

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Pivoting Paid Media Strategies

Throughout the pandemic, we have showcased dozens of DMOs who have been creatively reaching their audiences across search, content marketing, social media, email and paid media. Social media and search are both effective and efficient paid media channels to reach target audiences. One DMO that has…

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Engaging your Audiences with Personalized Content

Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…

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The State of Fall and Holiday Travel

We are eight months into the pandemic and the holiday season is nearly upon us. As we prepare for the upcoming season, it’s important that we use data and insights to help guide our marketing strategy. The holiday shopping season will look different this year, but it still looks to be a season of…

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