Staff- Kasey Pooley- Aug 2021
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Kasey Pooley

With her degree in English with an Emphasis in Professional Writing, Kasey fits right into Simpleview's Marketing Department as the Communication Specialist. She researches, writes, and edits engaging content about destination marketing organizations (DMOs) and creates press releases, case studies, and articles that focus on the Tourism & Marketing pillar and the Layover Live podcast. She is also the social media guru, responsible for content creation, design, and posting on all social media platforms. 

Bye-bye bounce rate: what you need to know about GA4

You probably have heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for your destination marketing organizations (DMOs)? This article will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4…

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Travel through Pride Month: a colorful Instagram round-up

LGBTQ+ Pride Month may look different depending on where you are in the world, but there’s one thing you can always count on: Pride never disappoints when it comes to delivering colorful, picture-worthy celebrations. According to Truly Experiences, the largest Pride Month events across the world…

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Gastronomic tourism: bites, brews & vino

Got a hankering for some local flavors? Or maybe you're chasin’ down some exotic cuisine? Whatever your stomach is growling for when you travel, it's likely that food and drink are on your vacation itinerary … and you're not alone. Many travelers coming to a destination have culinary experiences on…

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Northern Ireland & CrowdRiff take on UGC one post at a time

“Giant adventure” awaits in Northern Ireland. From cosy hotels, lodges, and world-class visitor attractions, to the award-winning food and drink scene, Northern Ireland is one destination that has all bases covered for an adventurous traveller. The destination marketing organisation (DMO), Tourism…

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