DMO’s, rejoice. Never has gathering photos of your destination been easier! There’s no doubt that user-generated content is impactful in influencing travel decisions and with Stackla’s Rights via Response plug-in, getting permission to use persuasive UGC is suddenly efficient and inexpensive…
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79% of people say UGC highly impacts their purchasing decisions, which means DMOs around the world are on the right track when they place user generated content at the forefront of their marketing. But UGC just doesn’t show up on a marketer’s desktop, they’ve got to go out and find it and then get…
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Did you know nearly half of the top-performing content marketing leaders today rely exclusively on user-generated content for all of their marketing efforts? UGC is a necessity in your digital marketing plan, and if you’re simply checking the box with a UGC widget on your homepage, you're missing…
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You’ve probably been to a conference or event where live Instagram and Twitter posts related to the event are shared on a large screen. Behind those social media walls is a specific tool that allows for the display. Stackla can be one of those tools for your destination! Creating an event wall in…
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Yes, Stackla can show you a stream of your destinations top influencers, all in one spot in whatever order you want. You know who they are. Those photographers in your destination who are always posting the most incredible pictures. You may be sorting through hundreds of hashtagged photos and the…
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It’s crazy to think that hashtags didn’t exist until 2007. Imagine if this Tweet from a former Google Developer didn’t exist: Now, hashtags help us organize the internet, launch social movements and, of course, market our destination. However, the world of hashtags can be overwhelming and…
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Part 1 of a Multi-Blog Series We’ve said before how Stackla is one of the most powerful image search tools available to a DMO. It can perform complex tasks like finding user generated content (UGC) uploaded from an exact spot on a map or searching for photos that have specific words in their…
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