In order to determine how well your organization is performing, setting goals is a crucial part of determining and measuring success. However, in the world of web metrics, there are thousands of metrics to choose from and to set goals for. Typically the most common metrics to measure are some…
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Airs Tuesday, November 6 at 11AM PST / 2PM EST We have many personalities here at Simpleview, both in terms of products and people. Despite these personalities, our people and products work together in an integrated fashion, like a well-oiled machine. Whether you have a couple of our services or…
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Change can be difficult. And if you’re a destination marketer, you know this all too well. The frenetic pace of technology and marketing’s shift from traditional to digital media has demanded change in how DMOs market to visitors, meeting planners, and others. Television, print, and radio have been…
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Please note this blog and its content are not exhaustive resources on GDPR policy and they should not be relied on as legal advice. Because legal information is not the same as legal advice – the application of law to one’s specific circumstances, we recommend consulting a lawyer if you need legal…
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Photo by AdamPrzezdziek, Flicker. Snapchat recently rolled out a number of new features allowing users to store photos and videos they've taken, edit their posted stories, and send pictures from the camera roll. While those using Snapchat may find the first two of these features useful, it is the…
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Paid media campaigns are a lot like houses. If you set them up right in the beginning, take care of them, and maintain them over time, you'll find that doing so is a great investment and will help you in the long run. By doing the opposite, you'll find yourself in a bad position. On the plus side…
Read MoreIt's been a tumultuous year for those of us in the digital marketing world. From Google's Mobilegeddon, to iOS 9's ad-blocking features and Google changing up search results in the travel space, marketers have been scrambling for quick fixes and establishing plans on how best to proceed during these…
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If you have a website and want to gain traffic, traditional advice says to make a blog, create good content and hope visitors find it either through shares on social media, email, or search engines. However, there are a couple "what ifs": What if no one searches for my content? What if no one…
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Instagram ads are here. If you've used Instagram within the last month, then you've most likely stumbled across a few sponsored posts showing up in your feed, from brands and companies you aren't following. Now before you start worrying about learning another advertising platform, a little history…
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