Content is King (Still) It's no secret that having great, unique content on your destination website is important. We shouldn't be asking why at this point, but if you must: your website visitors read your content and decide whether or not you'll be a good resource for planning their trip, search…
Read MoreBacklinks (incoming links to your website) are a primary part of most search engine algorithms - obviously you have some really good content if a lot of people want to link back to it! But Google and the other search engines care about quality links more than the quantity of links and if "toxic"…
Read MoreI was curious about SEO-related questions our sales team and account managers get when they are meeting with prospects and customers. Below are five of the most frequently asked questions and short(ish) answers I put together. My next post will address the other five, rounding out the full "Top…
Read MoreThanks to Facebook and their new Graph Search feature, which was released in a limited beta version earlier this week, people can use the social network to find information about their friends, family and their favorite organizations using natural language search terms. If you want to learn who in…
Read MoreClicks. Rankings. Exposure. While these terms come up frequently in conversations about search engine optimization, there is also a case to focus on one more term - finance. After all, resulting traffic and awareness from SEO has to make sense... regarding dollars and cents. When it comes to…
Read MoreAccording to several industry reports, including from Search Engine Land, comScore is about to release the search market share data for May 2012. These numbers focus on the amount of overall searches done during the month with these particular search engines. This information helps provide insight…
Read MoreInterested in attending an SEO-focused conference? Here are a few conferences our team members have attended (or plan to attend): SES Accelerator PubCon SearchFest Search Marketing Expo - SMX Search Marketing Expo - SMX Advanced MozCon Search Engine Strategies (SES) Because SEO is constantly…
Read MoreIf you're thinking about taking your website offline for a day or two (like today for SOPA/PIPA opposition, along with major websites like Wikipedia), please make sure you're doing it correctly so as to not hurt your SEO efforts. In a nutshell, the advice is to use a 503 HTTP status code to tell…
Read MoreGoogle's new "Search, plus Your World" format for search results launched earlier this week. In a nutshell, Google now displays Google+ information (photos, posts, etc. from you and your friends) in the search results for those logged into Google, allowing logged-in users to search through private…
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