The most successful sales professionals use every available tool to garner lead prospects and research competitors. The enhanced MINT+ is one resource for meetings and event salespeople at destination marketing organizations (DMOs). Our recent webinar, “10 Impressive Ways Your Sales Peers Maximize…
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From its booming craft beer scene, award-winning festivals, and an array of unique eateries and shops, Guelph, Ontario, is a city to be savored. Its sparkling rivers and views complement the historic buildings and landmarks on display throughout the city’s core in downtown Guelph. The Downtown…
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Read time 3 min — With the RSVP module reaching the end of its lifecycle, destination marketing organizations (DMOs) will likely be pleased with the events management solution Simpleview offers — because it offers everything needed to produce quality events easily. Simpleview acquired Eventsforce…
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There’s no such thing as too much information for destination sales teams, and since launching Simpleview’s Insights Hub, destination marketing organizations (DMOs) have had access to unique insights and trends to help plan, pivot, and make important decisions. In this recent video, Christine…
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After much planning and consideration, the team at Experience Grand Rapids was ready to build its dream website with a clear vision for what it wanted: Not just a mobile-friendly design, but a mobile-first design To showcase photography and site content To deliver a better user experience The…
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Read time 8 min — Augmented reality. Virtual reality. The metaverse. Trying to keep track of all the ways that destinations have to think about traveler experiences in the future is … well, it’s a little bit much, isn’t it? For a large portion of the traveling population, the only type of…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. In this video, Shimo speaks to the importance of…
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Read time 3 min — When the Los Angeles Tourism & Convention Board reimagined its logo in 2021 for the first time in a decade, it infused the new look with a bit of nostalgia. The destination marketing organization (DMO) opted for a timeless feel, with a design that a Los Angeles Times columnist…
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Read time 7 min — Working with influencers is becoming a way of life for destination marketing organizations (DMOs) because the savvy creatives reach an audience that DMOs can’t quite penetrate. They also have built-in credibility with their audiences by curating content in their authentic brand…
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Home to the first manmade whitewater rafting course in North America, the Midwestern city of South Bend, Indiana, lets you raft through the heart of downtown and then pop into a coffee shop for a cup of joe. Even though the rapids are artificial, the rest of "The Bend" is an authentic mix of a…
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