“We’re more than just a pretty place. We’re 9,000 years of Indigenous culture. A home away from home for centuries of European immigrants. An emblem of pioneering spirit and a seat of industrial innovation … You may not know this version of the Indiana Dunes, but you will soon.” -…
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It’s a DMO dilemma. Destination marketing organization (DMO) websites are chock-full of fantastic content — where to stay, play, eat, sleep, and the list goes on — but that very richness of content means their websites sometimes can feel unwieldy to the average visitor. Chatbots powered by…
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In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…
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With its game-changing enhancements, MINT+ has made fantastic strides to help you identify the best new meetings for your destination. The 140+ meetings destinations subscribing to MINT+ agree there is strength in numbers. Take a look:…
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It’s been an excellent year for destination marketing organizations (DMOs) that are subscribers to the Meetings Information Network (MINT+) database, which helps destinations prospect intelligently by using both historical data and information on future bookings. Over 140 destinations are now…
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In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…
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In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…
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The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…
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Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the…
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In the ongoing quest for authenticity, travelers seek destinations that stand out. Natural landscapes, unique experiences, and an area’s vibe play big parts in that — as does the strength of a destination’s locally owned businesses. The city of Kirkland, Washington, recently concluded a pilot…
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