The power of story and the power of place are inextricably linked. Stories have the ability to connect us, inspire us, inform us, and bridge understanding across diverse cultures and communities. The "Indigenous Voices of Vancouver Island" is a five-episode podcast series that features Indigenous…
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Destination DC's commitment to diversity and inclusion is sowing the seeds of a more vibrant and inclusive community of locals and visitors. Among noteworthy initiatives are its DEI Business Fellowship and an apprenticeship program for early career professionals through Tourism Diversity Matters. On…
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(No, this article/introduction wasn’t written by AI … or was it?) When ChatGPT and other generative AI tools burst onto the scene, marketers at destination marketing organizations (DMOs) were quick to recognize their potential for content creation and other marketing tasks. In the Simpleview…
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Looking for some inspiration to shake things up and get people talking about your destination? Start with these five destination marketing organization (DMO) marketing campaigns. From famous faces to psychic horse whisperers, these innovative campaigns have captured the attention of millions. Let’s…
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The best destination development benefits locals and brings revenue opportunities to communities. Visit York County has adopted a progressive model for community development with its Partners in Tourism Foundation, which invites business leaders to support development initiatives that encourage…
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In 2008, building a pedestrian bridge linking two states seemed like an unnecessary expense to some. However, when Bob Kerrey Pedestrian Bridge was unveiled, its unique S-curve design quickly made it a landmark of Omaha, Nebraska, connecting Nebraska and Iowa. The bridge linked two states and served…
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Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Terri…
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Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. Simpleview awarded scholarships to two professionals from client destination marketing organizations (DMOs) for the June event…
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This Pride Month, we invite destination marketing organizations (DMOs) to delve into LGBTQ+ history, movements, and impacts on families, communities, and tourism. From boycotts, an increase in hate crimes, and travel advisories, DMOs must consider how to make their organizations and communities more…
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Since debuting in 2020, FuturePace has become a powerful tool for destination marketing organizations (DMOs) seeking to improve their pace reporting and make better-informed decisions based on accurate forecasting data. With FuturePace, DMOs can identify and address problems before they arise…
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